Saturday, January 25, 5:00 p.m.–7:00 p.m.
LATERAL, 675 Main St. (at Heber Ave.)
In a mere two years, the average consumer will have over 14 connected devices, nearly double the average of 8 today.
Across these touchpoints, consumers are looking for impactful yet catered connections with the experiences and content they love most. Fueled by creativity, brands must deliver unique and accessible storytelling experiences to the right audiences in a competitive landscape. Cross-industry leaders in content, technology, and innovation will detail the ever-growing demand to connect on multiple platforms and devices, and will discuss how companies of any size can scale innovation efforts while measuring success, sentiment, and smiles during an era of ongoing change.
This panel will be moderated by Jesse Redniss (executive vice president of data strategy for WarnerMedia, general manager of Innovation Lab), with panelists Tony Driscoll (senior vice president of emerging technology and innovation strategy at Warner Bros.), Jacee Scoular (director of brand marketing strategy at Hollister Co.), and Sarah Vick (executive producer at Intel Studios).
CATEGORY Partner Panels
RUN TIME 120 min